Once upon a time, a young man went on his own with a herd of hogs and some land to put them on. This young man had a college education and lifetime of experience working alongside his dad and grandfather, but his knowledge was soon to be put to the test. In 1998, the bottom dropped out of the hog market. This young man was selling hogs live to the commodity market for less than his grandfather had during the Great Depression. Frustrated, the young man knew he had to do something. By this time he had a wife and two young children to feed, on top of maintaining his herd of hogs. The obvious answer was to throw in the towel. That's what everyone else seemed to do. It did not make sense to raise pigs and then sell them for less than what you had put into them. What was he to do?